The new retail store designed for the brand is located in Bandra, an upscale suburb of Mumbai. The design of the store aims to celebrate the ideology of the label that is tailored specially for women. This is the second store designed by Quirk Studio for the brand ‘Fancy Pants’, whereas the first one was designed as an appointment-only store in Juhu, Mumbai. By reflecting the character of the brand, the vibrant interiors create spaces that are flamboyant, chic and feminine all at once. Keeping in mind that the brand has evolved and grown as a company over the past three years, the design communicates the maturity of the brand and women across all ages would feel encouraged and inspired to visit the store.